It’s a wise color to use customers tend to feel more at ease with it. The Inhabitate website for sustainable development makes use of green, chiming in with the color’s environmental connotations.īlue is said to reflect calm, safety, and reliability. Green is said to reflect growth and the environment. An example of using yellow in a logo is DHL, the international carrier. This isn’t surprising it’s the primary color that we associate with the sun and with the brightness coming from a light bulb. Yellow is said to reflect happiness and enthusiasm. One example of using orange is Fanta, which you might expect to be in concert with their core branding (orange Fanta was once the only Fanta – the brand has come a long way in recent years and dramatically expanded its offerings). Orange can mean friendship, unification, and youth. Red colors are found on the websites of CNN, MacDonald’s, KFC, YouTube, and Adobe. It can be used to alert the user or attract the user’s attention in a design or brand. Red is said to reflect power, passion, and energy. Their findings showed that color can reflect the personality of the brand: Between 62% and 90% of this judgment will be based upon the color scheme.

Based on research by CCICOLOR, the Institute of Color Research, users judge products online within the first 90 seconds of their initial view of the product. The color scheme for a website can contribute to the overall brand perception of products or services. In many cases, the color scheme chosen for a website will also reflect the company’s branding and values. This is, of course, in addition to making your website aesthetically pleasing to the eye.Īuthor/Copyright holder: Inhabitat. You can use it to reinforce or highlight an idea, to provoke an emotional response from the user or to draw attention to a specific part of your website. It can let us work towards a number of different goals. The study was carried out for the colors that were most favorable and less favorable.As designers, we have a powerful ally in color. It also varies with age groups.Īccording to Joe Hallock’s study, there is a significant difference in the choice of color between genders. The color preference between men and women is different. So let’s begin with the psychology of color. The choice of color is based on some color psychology and theory. You can create an atmosphere of elegance, warmth or tranquility by choosing the right color scheme, or you can convey an image of playful youthfulness.

To energize or cool down, you can use color. You can set a mood with colors, draw attention, or make a statement. The color selection process, however, is more complicated than it appears and plays an important role in the design. Many people believe that choosing colors for the UI depends mostly on the taste and sense of beauty of the designer.

To raise blood pressure, a strong red color has been shown, while a blue color has a calming effect.Ĭolor is the easiest and most important aspect of engaging the user with the product in Design. Colors affect us mentally and physically in many ways. We see things and with every color we see we get different emotions.

Blue color ui design